Telstra releases key stats on revenue, profit, users and 4G activations for 2012 FY
A big thanks to the guys over at Gizmodo for doing what we simply could not – decipher Telstra’s absurdly large financial report. We’ve gone through their stats and got the key figures on what is useful for your/our ears.
2011/2012 was one of Telstra’s biggest years to date, which is really quite something in the current financial climate of the world.
Telstra has added 1.56 million new mobile subscribers in the last year, bringing them to a grand total of 13.8 million. Which, for those of you who don’t know, is approximately 63% of Australia’s total population. Yes, many of us have multiple connections but most of us simply don’t. This is a huge number and Telstra is definitely the market leader right now.
Of those who have chosen Telstra, 233,000 has chosen a bundle plan in the last 12 months, bringing the total to 1.4 million. Which means that around 10% of Telstra’s customers choose to bundle different packages together – that in itself is quite a remarkable statistic.
The 4G LTE:
Telstra was the first telco in Australia to launch its 4G LTE network, and it appears that it has been rewarded for doing so. Telstra now has 375,000 4G active devices on its network, which launched under a year ago.
Telstra’s revenue is sitting nice and plump at $25.4 billion for the last 12 months, while its profit is settling in quite nicely at $3.42 billion. While this is an incredibly large number, it is always quite hilarious to think that Samsung profited ~$6 billion in just Q2 alone.
Well, there you have it. Telstra had another good year and is looking to be moving in the right direction. Their current marketing campaign is doing well and their completely new look puts them in the good books with me. They’re getting bigger on social media and things are looking good.
If you feel that you can brave Telstra’s 133 page document then you can check the full pdf here. If you have something to do in the next few days then I’d suggest staying away.