Android over 50% of all Aussie smartphone sales

Android sales have been drastically increasing worldwide for some time now, yet Aussie stats have always shown a preference for iPhones or Blackberries. Until now.

Finally the tides have turned in Australia, and in the latest statistics from Kantar Worldpanel, Android sales in our Southern Land have jumped to an incredible 56.9% of all mobile sales.

This is a staggering 20.5% sales increase over the same period last year and shows that Aussies are quickly catching on to the fresh and innovative handsets being offered up by leading vendors Samsung and HTC.

By contrast, Apple experienced a 6.4% decrease. Most notable of all was Symbian’s drop, with a 17% drop to only 3.8% overall, and RIM showing up only 0.1% of overall mobile phone sales.

Windows Mobile 7 showed a slight increase from 2.1% to 4.8% (which may increase once Windows 8 is released), and we would also expect Apple to increase if iPhone 5 is anything to write home about.

Android showed strongly around the world, especially in Europe where some increases were as much as 50% compared to the same period last year, whilst typically all other OS’s including Apple showed similar declines. The USA was the only world market to show an increase in iOS compared to Android.

Source: Kantar Worldpanel