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LG L Series, Optimus L2, L3, L5, L7 officially coming to Australia

Erin McNaught (2) fix

LG Australia has today officially announced the launch of the LG L Series – L2, L3, L5 and L7 handsets down under. That includes the LG Optimus L7, Optimus L5, Optimus L3 and Optimus L2-Dual SIM.

Strangely, LG have completely disregarded all previous smartphones released and claimed that the L-Style series is their first. Is this an attempt to avoid the previous misfortune of LG’s smartphone offerings?

LG Electronics Australia today announced the launch of its first smartphone range, the L-Style series.

And who’s the face of the new ‘Style’ series? Popular TV personality and former Miss Australia Erin McNaught has taken the rains (see above image).

Launch dates and availability:

Optimus L7 – available now, through Optus dealers for $269 pre-paid, or post-paid on a $30 plan. An exclusive white version is available through Allphones dealers
Optimus L3 – available early July through Telstra $99 pre-paid
Optimus L5 and Optimus L2 – available August from Boost mobile – broadly available through a range of retail outlets. Optimus L5 will be priced at $199 pre-paid and Optimus L2 at $119 pre-paid

Ben Glimmerveen, head of LG’s Mobile Communication has said

L-Style provides consumers with a new range of smartphones that are not only easy to use, but are also visually appealing, packed with all the necessary features for users to get a first-class experience from their smartphone every day … Through our experience, we believe that design and visual appeal still top the list of factors that are most important to people when purchasing a mobile.

The L7 and L5 will run on Android 4.0 Ice Cream Sandwich and LG Optimus UI 3.0. The L3 and L2 will unfortunately be Android 2.3 Gingerbread devices – sad.

The L7 has a particular nice NOVA Display with IPS plane-switching display to allow for wide viewing angles. The L5 is your mid-range phone with that little bit extra. LG appear to be very excited to launch Quick Memo on the Optimus L5. Is is apparently a “new, fun and highly convenient memo function which lets users quickly capture on-screen images, jot notes on the phone screen, using a finger or stylus, and then easily share them through their social media networks, text messages and e-mails.” Now, that sounds all fun and dandy but we’ll have to wait until we do our full review to give you a proper idea of it.

What’s really quite interesting and exciting about this new series is the LG Optimus L2 with its dual-SIM capabilities. It is only one of few Android smartphones (especially in Australia) to have this potential and is really great for those travelling or using the phone for business. The dual-SIM will allow you to switch between two numbers on the same handset. Best yet, a Hot Key is included to switch between SIM cards quickly with a colour coded panel.

Key Specifications

Optimus L7:

  • 4.3″ NOVA display screen
  • Optimus 3.0 UI & Android Ice Cream Sandwich 4.0
  • 1GHz processor
  • Expandable memory via MicroSD up to 32GB
  • 1700mAh SiO+ Li-Ion Battery
  • S5 MP camera

Optimus L5:

  • Quick Memo™
  • 800MHz Processor
  • 4” display
  • Optimus 3.0 UI & Android Ice Cream Sandwich 4.0
  • 5 MP camera
  • 1500mAh Battery

Optimus L3:

  • 800MHz Processor
  • 3.2 QVGA Capacitive Screen
  • Android 2.3 (Gingerbread)
  • Expandable memory via MicroSD up to 32GB
  • Bluetooth 3.0
  • 3 Megapixel Camera
  • 1500mAh Battery

Optimus L2:

  • Active Dual SIM
  • 3.2” Capacitive Touchscreen
  • Android 2.3 Gingerbread
  • 800 MHz Processor
  • Memory 1GB
  • 3.2MP Camera
  • 1500mAh Battery

IN THIS ARTICLE

Written by : Josh is the founder of Android Australia. He is an adamant vegan, tech enthusiast and psychology student. He is currently a Google Product Specialist so you may see him around in blue. You should probably follow him on Google+ or on Twitter.