Google’s New Search Method – ‘Your World’

When ever you want to find anything on the web you go to google, right? What if you need to get some directions, or an image of something? Google yeah? How about if you want to access your Google+ page but cannot be bothered opening it up and reading through the news feed – well, now you don’t have to!

Google has just made its most radical change in it’s search engine capability’s by adding in what they like to call “Your World” search. This gives you the ability to search for anything on the web and have Google+ content delivered straight to your search results.

This is done in three ways -

1. Google now provides “Personal Results” which include media — photos, blog posts, etc — that have been privately shared with you, as well as anything you have shared yourself. Any images you’ve set to share using Picasa will also be displayed.
2. Google search will now provide results on any person in your circles that might be interested in the same topic.
3. Finally, it simplifies the process of finding other Google+ profiles for people or specific interest groups based on your query – type in “NASA” and get any similar pages or groups from Google+ shown in your results.

Is this a good thing? On one hand it’s going to make finding google plus content ridiculously easy. On the other hand, having this ability could leave everyone very unprotected; what is privacy, when you can find it on Google?

Personally, I think this will be a fantastic way for Google to push Google+. After all, I have nothing to hide on my page, so why should I care if it comes up on Google search. However, others might feel a little different. Remember Microsoft’s efforts to bundle IE with Windows? Sort of the same principles there, but that ended in Federal Antitrust Lawsuits – We have enough of those with the slew of Apple vs Android patent battles.

If you don’t want to share your personal life or get results from other people’s personal lives, it’s simple to opt-out. In the upper right corner of any results page, you’ll see two buttons — one with a silhouette and one with a globe. Click the Globe to turn of sharing, click the Silhouette to turn it back on